WX Passenger Transport Company Develops The Strategy Research Of Modern Logistics Business

In recent years,along with the rapid development of China's economic construction,China's road construction has been more perfect,and China's road passenger transportation has developed into a mature networked industry.Road passenger operation is an important mode of transportation for Chinese nationals.At present,it is facing fierce market competition brought by the development of other passenger modes such as railway and aviation.Road passenger transport enterprises urgently need to formulate a feasible competitive strategy and seek new business.direction.With the rise of e-commerce and other related industries in recent years,China's logistics industry has developed rapidly,and logistics has become an important part of China's national economic system.At present,the logistics business of most road passenger transportation in China is limited to small-piece express transportation,which is a supplementary service for passenger transportation.It is a cargo transportation business carried out by carrying the shuttle bus of the passenger transportation enterprise as the carrier.How the road passenger transport enterprise develops the scientific and rational development and competition strategy based on its existing advantages to cut into the modern logistics market is the key and difficult point faced by all road passenger transport enterprises.This paper will use WX Passenger Transport Co.,Ltd.as the research object,and use literature research,theory and practice,etc.,on the basis of analyzing domestic and foreign literatures,and comprehensively analyze and summarize the changes of the current macro environment of passenger transport enterprises.The feasibility of WX passenger transport to develop passenger modern logistics.Firstly,through the current social background and industry background,combined with the role and significance of modern logistics development,it is imperative to develop modern logistics business for WX passenger transportation.Secondly,the article explains the basic concepts of modern logistics and describes the characteristics of modern logistics.As well as its development status,it points out that WX passenger transportation has good opportunities and advantages in developing modern logistics business,and it also faces many disadvantages and threats.On this basis,the market positioning of WX passenger transport company to develop modern logistics business is clarified:WX passenger transport is transformed into a comprehensive transport enterprise integrating passenger and cargo.The overall thinking based on the differentiation strategy was determined,and a series of development strategies were put forward.Finally,it also puts forward relevant safeguard measures for how WX passenger transport develops modern logistics business.The research of this paper not only has practical guiding significance for the development of modern logistics business of WX passenger transportation company,but also the research ideas and methods presented in the article have certain reference value.