The Application Research Of Blended Teaching Based On OBE Concept In "Automobile Marketing" Course Of Secondary Vocational Schools

With the rapid development of information technology,information has gradually become a feature of The Times.The deep integration of information technology and education has brought about the reform of teaching methods.On the other hand,information technology promotes the transformation and development of automobile industry,which contains the new demand of enterprises for talents.Vocational education,as a type of education with the same status as general education,how to combine information technology with traditional teaching reform to cultivate high-quality automobile talents in line with the needs of enterprises is urgent for the researchers in the field of vocational education automobile to respond.Curriculum and teaching are the most direct and critical factors to determine the quality of personnel training.The idea of student-centered and results-oriented curriculum reform of OBE education has been widely concerned and studied in the reform of engineering education and teaching in China.In practice,blended teaching based on information technology has become a hot issue in teaching reform.Based on this,this study focuses on automobile marketing and service majors in vocational colleges.Taking the course "automobile marketing" as an example,it explores the application of hybrid teaching in the teaching of automobile courses in vocational colleges.First,the concept of OBE is introduced to reconstruct the course content of automobile marketing.By investigating relevant automobile enterprises,we can understand the job content and ability requirements of automobile marketing personnel,determine the core teaching objectives,and organize learning contents around typical work tasks.Secondly,based on the mobile teaching platform,design the online and offline hybrid teaching design model and teaching implementation model,and develop hybrid teaching resources.Thirdly,the teaching case of "new energy vehicle--product introduction" is selected to carry out the concrete design and practice of hybrid teaching.From the perspective of students,a questionnaire was designed to investigate the feasibility and application effect of hybrid teaching in automobile courses in vocational colleges.It is found that blended teaching can give students a sense of achievement,stimulate their learning initiative,and promote the development of their advanced abilities,which is of great significance to the teaching reform of secondary vocational education.Finally,the external conditions for the realization of hybrid teaching reform are illustrated from four aspects: the concept of teaching reform,the system of teaching management,the construction of teaching environment and the improvement of teachers' professional ability.