Research On The Brand And Drivativa Design Of "Yujianyanshu"

Is along with the progress of The Times,the cultural creativity derivatives formed by the development of science and technology has the function of cultural transmission and utility function of cultural products,under the modern high-tech technology level,product technology gradually,finally formed by modern life supplies and other products as the carrier,cultural elements as the core content of culture creativity derivatives.As a traditional Chinese cultural element,fish has a long history.The earliest hieroglyphs named after fish are found in oracle bones.The appearance of fish can be extracted a lot of basic graphics,through design and restructuring of these simple basic graphics,combined with the traditional cultural elements,complete with "fish depicting goose book" for the brand of cultural creativity derivatives design,drawing on the successful culture of existing creative design of derivatives,such as the Palace Museum of cultural creativity derivatives design and the national museum of China cultural and creative design of derivatives.This paper discusses the reasons for the success of its brand sales and communication,analyzes the innovation of its brand in terms of design ideas,and draws lessons from the design of cultural creative derivative products.In this paper,through the analysis of the basic shape of the fish in the patterns,the image and color of the fish in the traditional paintings and arts and crafts were extracted and applied.First of all,the origin and shape development of cultural creative derivatives are studied and summarized,and the design inspiration and design ideas are learned and used for reference,so as to find innovative points in the designof cultural creative derivatives.Ultimate goal is based on fish culture creativity derivatives for element "book fish depicting wild goose" to carry on the design,selection of typical shape characteristics of fish,to design a series of derivatives,and combine the cultural creativity of more mature in the market now derivatives research reference for designing method,the fish culture creativity derivatives,achieve diversification and seriation design,and develop its own value.