Research On Mazu Cultural And Creative Product Innovative Design In Meizhou Island

Meizhou island in Putian,Fujian province,is the hometown of matsu,the world's first secular intangible cultural heritage,which has been passed down for more than 1,000 years.Through on-the-spot investigation,with the increase of people of mazu attention,meizhou island to the status of mazu culture and products are continuously rise,gradually enrich the diversity of domestic goods,but the existing product design content is relatively concentrated,there is phenomenon of product homogeneity,lead to wen gen product has the problem of insufficient appeal.Meizhou island is a postcard of putian cultural tourism.Most tourists come to visit the island because of matsu.The development and innovation of cultural and creative products in the island can not only provide tourists with more rights to cultural and creative products and the chance to buy them,but also make people pay more attention to understand the culture of matsu.According to the field research,the author found that there are many cultural resources related to mazu in the island that are less developed.In particular,the cultural and creative products related to mazu clothing are currently in the preliminary stage,which is a tourism and cultural design resource in urgent need of expansion.Mazu served as the carrier of mazu culture,one of the clothing and the song dynasty,simple style,the above bottoms to reflect,with local characteristics of regional culture,and contains the traditional flavor,because of geographical closeness,currently only in the region of the tourist attractions,audio and video propaganda,celebration to see performances and stage performance,most of the mazu believers and locals know about mazu clothing to stay on the surface,and the related articles and the goods is less,therefore,under the background of the intangible cultural heritage protection,this paper borrows by mazu costume are symbols of maritime regional culture background,On the basis of the design with local characteristics of cultural symbols,carry forward the spirit of mazu culture,design a series of traditional and modern fusion of mazu culture and products,in order topromote the local tourism culture industry contribution to boosting the force,will lead to mazu costume characteristics,also led the people more in-depth understanding of mazu culture at the same time,achieve the goal of inheritance and innovation.