Study On The Innovative Design Of Huxiang Regional Characteristic Products From The Perspective Of Cultural Creation Plus

The field of cultural creation is an important area of the society of China at present and even in the future.As the market for cultural creation expands,more and more powerful influence can be generated.The conception "Cultural Creation Plus" is a new ecological model,which is based on creativity,using culture to integrate other industries,pushing the industry to upgrade,creating new products,new business and new models constantly,even connecting everything.In recent years,Hunan's cultural and creative industry has developed rapidly,but it still fell behind many provinces and cities,like Zhejiang,Canton,Peking and Shanghai,because of the late start.It is an important measure to help the cohesion of national culture to study the cultural and creative industries and products in Hunan,to explore and to develop the inherit Hunan culture.By excavating Hunan's culture that has been deposited for thousands of years,which not only can be developed into cultural,artistic,practical and memorable products,but also can play a guiding role in the field of cultural and creative design in Hunan province,and have a positive and far-reaching impact on the cultural and creative industry in China and around the world,to promote the development of other relevant industries and social economy.