Research On The Development Strategy Of HY Company Charging Pile

In recent years,while restricting the use of gasoline and diesel vehicles,the Chinese government has introduced many new energy subsidy policies in the automotive field.Electric vehicles are gradually becoming one of the main means of transportation in people's daily travel.Electric vehicles are mainly used to convert electric energy into kinetic energy as the driving source of vehicle driving.In order to facilitate consumers' daily travel,urban planning needs to build a large amount of electric vehicle charging infrastructure to promote the sustainable development of the electric vehicle industry.As the basic power supply facility for electric vehicles,charging piles play a vital role in the development of the electric vehicle industry.How to promote the development of the charging pile industry has become an important issue that is urgently needed.By analyzing the charging pile market from multiple angles and dimensions,this article can provide suggestions for enterprises to further develop the industry.This article mainly analyzes the current development status of the electric vehicle industry and the current status of electric vehicle charging infrastructure construction,and proposes the company's future development strategy and implementation guarantee measures according to the characteristics of the HY company.Utilize research tools such as PEST analysis,Porter's five-force model,SWOT analysis,and external factor evaluation matrix to conduct in-depth investigation and research on the macro environment,industry characteristics and competition,and the internal environment of the company,to fully understand the development of charging piles The current situation,consumer subject,technical environment,advantages and disadvantages,as well as the problems existing in the development of charging piles are explained and analyzed.Based on this,the overall strategy of "one body and two wings" was formulated for HY's future charging pile development strategy,the company's strategic goals and market positioning were proposed,and the company's specific business portfolio was detailed and analyzed.HY companies should make full use of the opportunity faced by the charging pile industry and the dividend period of national policies in order to further expand their enterprise size and improve their profitability.This article provides a reference for the development and growth of domestic SMEs by studying HY's business development strategies and strategic implementation guarantee measures.Vigorously promoting the development of electric vehicles and charging piles is an important way for China's auto industry to catch up with developed countries,and it is also an important means to improve the national energy structure,optimize the environment,and promote industrial upgrading.I am convinced that with the joint efforts of the industry,the electric vehicle charging pile industry will definitely develop rapidly,and contribute to the creation of a natural environment to satisfy the people's beautiful life.