Research On Development Strategy Of Charging Pile Market Of A Power Grid Company

The rapid development of the world economy continues to promote the continuous growth of energy consumption.In recent years,due to the massive exploitation and use of fossil energy,resources are gradually in short supply and drying up.At the same time,a large number of greenhouse gas emissions have led to global climate change,which is reflected in the gradual increase of average temperature and the melting of glaciers in the north and south poles.In recent years,with the popularity of the concept of green consumption and green travel,consumers’ demand for green consumption has been increasing.In the end consumption link,promoting the decarbonization demand of long-distance and large-scale transportation facilities and carrying out technological innovation in the fields of hydrogen transportation and transportation electrification have become one of the most direct and effective methods of carbon emission reduction.At present,electric vehicles have gradually entered daily life,and the charging pile has a very large development space,which also faces many problems.Therefore,for the power enterprises operating the charging pile,it is necessary to put forward their own development strategy for the charging pile.Taking a power grid enterprise as the case study object,this paper systematically expounds the development status of charging pile at home and abroad,and forecasts and prospects the development prospect of charging pile business.Under the guidance of theoretical tools,using PEST and SWOT analysis methods,this paper analyzes the policy environment,internal and external environment and market demand faced by the development of charging pile business of a power grid company,finally selects the charging pile business development strategy in line with the development direction of a power grid company,and formulates corresponding safeguard measures.