Research On The Marketing Strategy Of Charging Pile Business Of Guizhou GA Electricity Sales Company

In the 14 th Five-Year Plan of the Government's Work Report,Guizhou clearly proposed to accelerate the development of electric smart cars and charging pile industries;Guizhou has abundant hydropower resources,which makes the promotion of electric cars in Guizhou more beneficial.Therefore,as a supporting charging facility for electric vehicles,the market development potential of charging piles is huge.This article mainly analyzes the macro environment of the charging pile industry development and the status quo of the industry,using analysis tools such as PEST analysis,Porter's five forces model,SWOT analysis,etc.to analyze the internal and external environment,its own advantages and disadvantages of the charging pile business of Guizhou GA Electricity Sales Company Fully explore the opportunities and determine the marketing strategy of the company's charging pile business and formulate a guarantee plan based on the 4P strategy in order to promote the development of the company and enhance the core competitiveness of the company.This article analyzes the problems existing in the current marketing strategy of the charging pile business of Guizhou GA Electricity Sales Company,and then proposes marketing strategy suggestions and 4P guarantee strategies for the charging pile business,which are mainly reflected in the use of the company's business scale,technical capabilities,and government Resource and talent advantages,strengthen business operations,strengthen market response speed,clarify the company's future development direction,and explore new cooperation models.The research in this article has certain practical significance for the marketing strategy planning and development of the charging pile business of Guizhou GA Electricity Sales Company,and at the same time provides an important reference for the development and growth of enterprises entering the charging pile market in Guizhou.