Research On Business Development Strategy Of M Company's Automotive Charging Pile

At present,the world's environmental pollution is becoming more and more serious,the consumption of resources is more and more serious,before the traditional fossil energy resources gradually become depleted,in the future social development of new energy will become the main trend of resource consumption.The state has promulgated the "New Energy Vehicle Industry Development Plan" specifically for it,and the promulgation of this document marks the rise of the new energy vehicle industry,which will become the first choice for future market development.And charging pile is a mainly for energy car charging services business,has a very large space for development,so for this kind of electric sales enterprises must work out a business for charging pile development strategy.This paper selects M company as the case study object,systematically expounds the current situation of charging pile development at home and abroad,and looks forward to the future development of charging pile business.Under the guidance of the relevant theoretical tools,with the help of PEST,Porter Wuli,SWOT analysis and other methods for M company charging pile business development facing the internal and external environment and industry competitive environment for in-depth analysis,and with the help of SWOT matrix to summarize and summarize,and finally choose the strategy suitable for M company charging pile business development,At the same time,the specific strategic content of the development of matching safeguards.Through the research and analysis of this paper,the article summarizes the diversified development strategy of M company by means of various theoretical methods.With the deepening of power market reform,the competition of power generation enterprises will become more and more fierce,this paper studies and formulates the strategy of charging pile business development of M company,which provides reference for its nextsustainable development,and also brings some reference for enterprises in the relevant fields of power industry.Because the author's personal limited ability,the article research is more limited,but for M company research,can not fully represent the entire industry,in the subsequent research will be more inclined to the entire industry,at the same time will take a more scientific measurement research methods.