The Study On Scheme Design Of Mayo Moya Boutique Hotel In ChenLu Ancient Town

In recent years,with the rapid development of tourism,characteristics of small towns and historical and cultural town,such as the development and construction,and the matching of various hotels have also been rapid development.As the carrier of high-end tourists in the service,boutique hotel should be a place for tourists to experience regional culture and enjoy leisure and holiday life.Featured boutique hotels may even become a tourist destination of a "business card" to attract guests to spend while driving tourism.However,some hotels may also be a serious homogeneity,experience and lack of comfort and other problems,can not provide good service,and even affect the operation.Chen Lu town as the "Oriental Ceramic Town",which is not extinguished by the fire of thousand years,has its own unique history and cultural imprint,bearing the deep emotional sustenance of all parties,its regional characteristics worthy of protection,utilization and development,this time Chen furnace ancient town to the overall development and construction,"The MayoMoya Chen Lu town Boutique Hotel" as a supporting service boutique hotel,On the basis of the general positioning of the old town,how to meet the needs of the high-end tourists in the old town,and according to the hotel’s territorial line to show the beauty of regional culture,embodies the "elegant,fashionable,natural,crisp" hotel brand temperament is particularly important.This paper studies the status quo of boutique hotels at home and abroad,especially the tourist resort-oriented boutique hotels,analyzes the design features of boutique hotels in tourist resorts from location,location,design and service,and sums up how to meet the dual needs of regional supporting services and hotel brand development.And how to highlight the uniqueregional culture and brand temperament through design;Secondly,this paper investigates and analyzes the status quo,cultural features,regional features and the orientation of tourism planning and development,and analyzes the brand characteristics of "The Manchester Hotel",and probes into how to combine the brand temperament of the hotel with the unique properties of the Chen Lu ancient town.,through "The MayoMoya Hotel design of the MayoMoya boutique" for Chen Lu ancient town high-end passenger group to provide comfort strong,experience a good sense of the local characteristics of the resort,and finally summed up the tourist resort boutique hotel design focus,in order to the domestic and foreign boutique hotel design and research for reference and guiding significance.