| With the development of nation's economy,the scale of national tourism market is increasing year by year.There is growing competition for hotels in the city.Consumption is keeping upgrading.The personalized market of boutique hotel has developed rapidly.That creating a unique and profound consumer experience can play a key role in the urban boutique hotel competition.Most of the user's information perception comes from vision.It is particularly important to study deeply the visual experience design.This paper mainly studies the visual experience design of urban boutique hotels from four aspects.Looking for contemporary urban boutique hotel design theory to guide the future design practice.By the end,I'd like to discover a design strategy about urban boutique hotel.First,I sorted out some materials and literature,such as urban boutique hotel industry development?customer behaviour and the necessity of visual experience.Secondly,this paper analyzed the characteristics of visual experience and the elements of space design.Then,a design strategy for urban boutique hotel visual experience design are summarized base on several references and case studies.It mainly includes three perspectives:overall positioning and visual experience objectives,resource collection and research and experimenting of space design.It is important to analysis the preliminary work about brand culture of hotel?market trends?consuming behavior and characteristic of project and so on.Then we could determine the target users and the expected goal of spatial visual experience and collect materials and resources based on design the goal of designing.Then we can move on to design,such as layout and functional subdivision,the abstraction and transformation of the material,space composition experiment,light color simulation and material selection and so on.Finally,I put the design strategy into the urban boutique hotel design project in Haining and the feasibility of the design strategy is proved. |
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