The Culture Analysis And Study On Design Application Of Turtle-shaped And Serpentine Shou

Since the 21 st century,the cultural industry has presented a general trend of flourishing development in the whole world.Developing the cultural industry has become an important approach to enhance the soft power of Chinese culture,boost national economy and strengthen industrial competitivene ss.And it is the basic principle of developing the cultural industry in our country to coordinate regional cultural development,meet the market demand of industrial innovation and rely on cultural resources for design and development.As a kind of unique cultural symbol,“Turtle-shape and Serpentine Shou” is featured with epochal and regional character and endowed with rich ideological and cultural value.On the one hand,integrating the “Turtle-shape and Serpentine Shou” culture into product design can be helpful for the inheritance of long-lived culture,promote the spread of traditional culture and strengthen the confidence of Chinese culture,on the other hand,it can enrich the cultural connotation of products,improve the artistry and beauty of produ cts thus to strengthen the market competitiveness of products.Based on cultural analysis,this paper abstracts the cultural characteristics of “Turtle-shape and Serpentine Shou”,proposes the optimal design scheme for cultural products on the basis of user preference so as to realize unification of product practicability and culture and improve user satisfaction effectively,and verifies the feasibility through practice projects.This paper consists of the following four parts.Part ? analyzes the current research and application status of Long-lived culture,the current research status of cultural product design and user preference theory,which provides theoretical foundation for research.Part ? analyzes the cultural background and artistic characteri stics of “Turtleshape and Serpentine Shou”,abstracts its cultural characteristics.Part ? screens to get user demands through investigation,uses discussion method to make a cladogram to classify user demands,summarizes the design point involved in user demands,corresponds the design point and user demands with user evaluation,based on this to establish the user preference evaluation criteria.Part ? takes “Quick Tea Cup” as an example,investigates its modeling features,uses orthogonal test to establish questionnaire for survey,bases on the user preference evaluation result to screen the suitable modeling features meeting with user preference,integrates form to obtain design scheme,combines with investigation to determine the optimal scheme and complete cultural product design.