The Study On Development Strategy Of Guangxi ZYY Engineering Construction Co., Ltd.

This paper argues that the construction industry in Guangxi have been determined to overcome difficulties and make progress to achieve stable growth of gross output value under the increasing pressure of economic downturn.The industry is creating a good external environment for the development of ZYY Construction Company.First,the policy environment has been continuously optimized,and the efficiency of supervision in construction market has been significantly improved.Second,the construction industry is increasingly consolidating its position as a pillar of the economy.Third,new construction technology has developed rapidly.Fourth,the construction project of "four databases and one Platform" has realized networking,and the standardization of enterprises has been significantly enhanced.ZYY Construction Company should implement implement the development strategic of "Construction + Purchasing Platform + Technology Export",be supported by talents and technology,steadily expand business scale and scope,effectively consolidate the market competitiveness and brand influence.The connotation of development strategy mainly includes four aspects.First,the company should strengthen the management of qualifications,improve the construction chain of "general contracting + subcontracting + subcontracting",strive to achieve the "full-level" qualification and enhance core competence.The second is to optimize and upgrade the integrated platform of digital procurement,open up the upstream and downstream industry chain,provide deep customization and cost control management packages,realize one-stop service.Third,it should consolidate the construction of quality safety and credit system,adhere to compliance management and green construction,and build an honest and environmental protection enterprises.Fourth,the company should focus on talents,strengthen the research and development of construction technology,establish integrated project team,and provide integrated project solution service of "high-quality team + technology output".ZYY Construction Company's development strategy implementation safeguards are reflected in five aspects.The first is to optimize the organization and operation.Second,it should strictly control the quality of the project and highlight the brand value.Third is to strengthen financial management and consolidate strategic capital guarantee.Fourth,it should strengthen the research and development of information technology.Fifth,the company should make effort to optimize human resources management and build a high-quality team.