Development Strategy Research Of RD Garden Engineering Construction Co.,Ltd.

RD Garden Engineering Construction Co.,Ltd.is an early professional garden engineering company in Lanzhou area.It is also the only compound in Lanzhou area that integrates ancient garden architecture,urban landscaping,house construction,cultural relic protection and construction,urban sculpture and garden landscape design.Professional company.The business scope of the enterprise includes undertaking landscape design,construction and maintenance of municipal roads,parks,plazas,residential quarters,factories,streets,and units.China has ushered in a comprehensive development period of ecological environment construction,and gardens and green spaces,as an important part of ecological environment construction,will usher in important development opportunities.With the progress of the times,the original development strategy can no longer adapt to the company's strength.Make a big practical development plan.Therefore,the research in this paper has far-reaching significance for the future development of RD.At the same time,it can also provide reference for the development of the development strategy for companies in the landscape industry.Based on the curriculum and related knowledge theory of enterprise strategic management,this paper studies the RD Garden Engineering Construction Co.,Ltd.using macro-environmental analysis,Michael Porter's“five-force model”and internal and external factor evaluation matrix.The status quo,internal and external environment of the enterprise are analyzed and further evaluated.At the same time,this paper analyzes and identifies the external opportunities and threats of the enterprise and the internal advantages and disadvantages.It uses a combination of qualitative and quantitative methods,supplemented by charts and data.On this basis,the overall strategic planning of RD Co.,Ltd.is based on the local market,vertically extending the upstream and downstream integration of the industrial chain,and implementing the development strategy of vertical integration and expansion.According to the current situation and actual situation of the enterprise,this paper also highlights the main business,adopts the market penetration,and actively combines the business model of external expansion,and adopts various safeguard measures to ensure that the company's overall development strategy can be effectively implemented.