Study On Development Strategy Of Hunan Aite New Energy Technology Co., Ltd.

As a product of modern socialization,automobiles have brought about serious environmental pollution and oil consumption problems while improving people's living efficiency and convenience.The development of new energy electric vehicles has become an important measure to promote energy conservation and env ironmental protection in China,and is an inevitable trend in the future development of the automotive industry.Supporting charging facilities are necessary to meet the charging needs of electric vehicles.Therefore,the construction and layout of chargin g stations is the key to realizing the industrialization of electric vehicles.How to promote and protect the sustainable development of enterprises through appropriate strategic positioning and implementation is a problem that the charging station operato rs face and urgently need to solve in a fierce competitive environment.Firstly,this paper gives a brief introduction to the basic situation and development of Hunan Aite New Energy Technology Co.,Ltd.Based on learning and understanding the strategic management theory and research results of scholars in strategic management and charging station industry,the PEST analysis method is used.The macro environment in which the company is located,such as economic environment,social and cultural environment and technical environment have been deeply understood.Using the Porter Five Force model,the supplier's bargaining power,the buyer's bargaining power,the threat of new entrants,the threat of alternatives and the degree of competition of existing enterprises have been comprehensively analyzed to understand the competitive environment of the company.Then,this paper analyzed the internal resources of the company from three aspects: organizational structure,human resources and marketing capabilities.On this basis,the SWOT analysis method is used to objectively evaluate and summarize the competitive advantages and disadvantages of the company,the external opportunities and threats it faces.Based on the above realities and the company's future strategic goals,this paper made a development strategy for the company,business and functional layers for Hunan Aite New Energy Technology Co.,Ltd.,clarified the steps of the strategy implementation,and proposed five specific strategies for the smooth progress of the strategy.Finally,the effect of the strategy implementation was expected.Based on the analysis of the reality of Hunan Aite New Energy Technology Co.,Ltd.,its industry situation and macro environmental conditions,this study has formulated operational strategies for the company's future development,which is not only beneficial for the realization of the company's future strategic goals,but also has certain reference value for the same type of new energy electric vehicle charging station operating enterprises.