| In recent years,the concept of “whole house customization”,“whole house decoration”and “assembly decoration”has become more and more popular in the home decoration industry.most of the employees think that 2018 is the first year of “integrated assembly ”.we can see from the situation of the spring home exhibition in march 2018 that many companies have launched the“complete package ”business.According to our national clothing industry data,although the growth rate has slowed in recent years,it is still faster than the national GDP growth rate.For example,in 2016,the total output value of our country's clothing industry is about 1.78 trillion yuan,an increase of about 7% over 2015;the output value of the home decoration industry is expected to reach 200 billion in 2019,of which the output value of fine decoration is about 80 million,and the output value of renovation and decoration will reach 70 million.For ordinary consumers,home decoration is very complex and cumbersome.It involves many links,such as project design,on-site construction,material purchase and so on.The general consumer's daily work and life rhythm is urgent,it is impossible to invest too much time in this matter,and most of the content is beyond the professional cognition of ordinary people.The concept of "the whole house" is exactly what consumers need.For the company,doing the whole business is actually to rearrange the supply chain of the company,the products from R & D design to production to sales promotion,but also to integrate other products needed for home decoration,not only expand the supply chain capacity of the enterprise,but also improve the market competitiveness of the enterprise.Therefore,it can be said that whether a company is alone in the integration of home materials and construction process and risk control,or choose to strategic cooperation with other brands,resources complementary,“whole house”can improve the company's operating sales and profitability,and relatively high customer price per unit.This paper analyzes WJ's development history and reality,as well as the business model innovation process in the whole house customization industry;summarizes the core elements of business model innovation in its successful experience;explains how it can achieve innovative breakthroughs in business models,and further reveals new types.The whole house-packed enterprise is not only an innovative change in channels,terminals,and communication,but also a breakthrough in time,space,and relationship in the business model.At the same time,it also points out the challenges and constraints faced in the development process,and conducts qualitative and quantitative research and analysis and gives feasible development strategies and solutions;it gives the company enlightenment and reference for the diversified development of the future,and then chooses Applicable to the business innovation expansion path of the enterprise,to help the further development of the enterprise,to avoid detours or less detours!... |
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