Research On The Development Of Lacquer Ware Tourist Souvenirs Based On Pingyao Regional Culture

Pingyao lacquer ware is famous for its palm pushing and gold painting techniques.It is one of the four lacquer wares in China.As part of the Pingyao tourist souvenirs,it can not only promote local economic development,but also achieve the purpose of propaganda and cultural promotion of tourism cities.The investigation found that lacquer ware souvenirs have great problems in quality,design,brand,marketing,market and so on.As far as the product design itself is concerned,it lacks regional cultural characteristics and is not highly correlated with the ancient city culture;the style is traditional,the shape changes are not obvious,and there is no innovation;in the theme pattern,the form is too old-fashioned,with traditional animals,plants,people,Natural patterns are dominant,and there is no new creative concept;in terms of materials,the tire type is mainly wood,and the material types are monotonous.The practicality and aesthetics of lacquer ware cannot be well integrated.The product market can not meet the needs of consumers.How to find their own characteristic development is an urgent problem to be solved in the design and development of Pingyao tourism souvenirs.Based on the culture of Pingyao,this topic has carried out systematic theoretical analysis and research on the development of lacquer ware souvenirs.The article conducts research through literature analysis,questionnaire survey,inductive deduction,case analysis,comparative method,design practice and other research methods.The first chapter of the article investigates the lacquer wares and souvenirs at home and abroad,and puts forward the research background,research purpose and significance,research content,key problems to be solved,research methods and innovation points.The second chapter mainly introduces Pingyao lacquer ware.The material,process and process of lacquer ware are discussed and analyzed.The third chapter explores and analyzes the cultural resources of Pingyao.The fourth chapter combines the regional culture of Pingyao to apply the development of Pingyao lacquer art in tourist souvenirs.Through research,the paper analyzes the general situation,characteristics and classification of Pingyao lacquer ware souvenirs,market status,consumption demand and case,and summarizes the design principles,methods and strategies of lacquer ware souvenirs.The fifth chapter adopts the design ideas for U disk.Carry out the demonstration design and evaluate the scheme,and finally draw the design scheme of"Jinxiang Paint Rhyme" as the theme,and carry out the design analysis from the aspects of its shape,pattern,color,material,craft and material;The problems solved by the article and the remaining problems.It is concluded that the design and development of Pingyao lacquer ware souvenirs should be combined with the local regional cultural resources to refine and transform the symbols of regional cultural elements,and combine the traditional lacquer art and modern aesthetic concepts of Pingyao,following the design principles,strategies and methods of the products.It is reflected in the design of lacquer ware souvenirs through different expression languages such as styling,pattern,color and material.Expanded the types of products used in the products,added new vitality to the traditional lacquer art,and found space for development in modern product design.It is conducive to promoting the economic development of the lacquer ware industry,promoting the prosperity and development of Pingyao Ancient City,providing reference and guidance for the design and development of Pingyao lacquer ware souvenirs in the future,and providing a reference for the development of other domestic tourist souvenirs.