Research And Practice Of Female Script Creative Design Based On Semiotic Theory

The female script in Jiangyong County,Daoxian and other places in Hunan are the first batch of intangible heritage published by the country.They are the only female gender characters in the world.The symbolic customs spread by the characters constitute the uniqueness of Jiangyong area.Female book culture.Female script culture is rare and contains the historical and cultural development process of the ethnic minorities in the south.More and more cultural scholars at home and abroad have paid attention to it and studied it.Due to the niche cultural nature and the characteristics of "passing women but not men",many outstanding works of female script have been lost,and the spirit of female script in woman's culture also needs to be protected.The research goal of this thesis is to recreate the symbolic spirit expressed in the characters of female script with modern visual design language,and present them in the form of cultural and creative products,so as to spread female script culture and promote the spirit of female script.The dissertation uses semiotic theory to guide the design of female script cultural and creative brand,profoundly interpret the cultural meaning of female script,explore the modern design form of traditional culture in the design of cultural and creative products,while preserving the recognizable of female script characters,Give it contemporary beauty,and show the unique personality of female script.The thesis is divided into five parts.The first part determines the guidance of semiotic theory research,points out the purpose and significance of the research,studies related theories at home and abroad through literature research methods,summarizes research results,and clarifies research content and methods.The second part is based on semiotic theory and combined with excellent examples female script culture to analyze and summarize the experience that can be used for reference.The third part is to use the field survey method to conduct a field investigation and analysis of the Hunan female script from the natural environmental factors.And in-depth analysis of human,cultural and environmental factors to provide a reliable basis for the design of cultural and creative products for female script.Based on semiotic theory and field investigation and analysis,the author concludes strategies and methods for cultural and creative brand design.Based on the design strategy of female script cultural and creative design,the practice of cultural and creative design was carried out.