Research On The Development Of Red Tourism Products Based On The Theory Of Consumer Expectation Satisfaction

Red tourism has been developing rapidly in the new tourism projects with its special advantages.Under its increasingly hot situation,whether people consider the internal driving force of development and sustainable development.The report of the 19 th National Congress clearly pointed out that the main contradictions in China’s current stage have shifted from the contradiction between the people’s growing material and cultural needs and backward productivity to the contradiction between the needs of the people’s better life and the imperfect development imbalance.To implement the spirit of the 19 th National Congress of the Communist Party of China,we need to use the new concept of the general secretary of the country to guide the country,and to carry out all the work for the people,especially in the development of red tourism,and to build a consumer-centered The concept of development,using high-quality services,good culture to infect people,give full play to the educational function of red tourism,let the red culture play a special role in cultivating people,and cultivate a new generation that can bear the great meaning of national rejuvenation.Recently,the relevant state ministries and commissions issued a notice requesting localities to carry out the construction of characteristic towns according to their own characteristics and cultural advantages.This topic is based on the good background of today’s policies and the development of the times.From the perspective of consumer satisfaction,we will study the construction of the red town of Gutian,and seek industrial breakthroughs in the combination of“special” and “red” to serve the local economic and social development.The thesis consists of six chapters:The first part is the introduction.Including the research background,research significance,literature review,research content and methods,technical route.The second part is the definition of concept and literature review.That is,the concept and theoretical basis of red tourism products andproduct development.The third part is shanghang county red tourism product development status.It includes the basic county situation related to red tourism,the basic situation of red tourism industry in shanghang county,the development direction of red tourism products in shanghang county,the existing problems in the development of red tourism products in shanghang county,and the development status of red tourism products in gutian town.The fourth part is the empirical analysis of consumers’ expectation satisfaction of gutian town’s red tourism products.It includes model construction and research hypothesis,questionnaire design,collection and sample statistical analysis of consumers’ expected satisfaction of red tourism products,descriptive statistical analysis,reliability and validity test of the model,structural equation model verification,and hypothesis result test.The fifth part is the analysis of red tourism product development in Gutian town based on consumers’ expectation.That is,the analysis of the factors restricting the consumer satisfaction of gutian town’s red tourism products,the strategy analysis of the red tourism products in gutian town to improve the consumer satisfaction,and the research on the development countermeasures of the red tourism products in gutian town.The sixth part is the conclusion and discussion.