| The development of rural economy is inseparable from the development and construction of rural tourism projects.How to achieve sustainable development of rural tourism projects is an important part of improving the overall satisfaction of the project.This paper aims to study the satisfaction of rural tourism,and takes Meixin Red Wine Town,Fuling District,Chongqing as an example.The four stakeholders selected in this paper are tourists,farmers,enterprises and government,and their satisfaction is analyzed,so as to put forward general suggestions to effectively promote the development of tourism projects in rural areas,and then provide some practical reference and suggestions for the development of tourism industry in rural areas in China.Firstly,the research findings at home and abroad are systematically investigated,and a comprehensive summary and analysis of the relevant literature and existing research findings at home and abroad is made;on the basis of the inductive analysis,this paper effectively constructs an index system for the factors influencing satisfaction of tourism projects in rural areas;after conducting fieldwork and questionnaire surveys.Based on the valid questionnaires and data collected,this paper applies the SPSS data processing system to make descriptive statistics,reliability analysis,validity analysis and structural equation construction on the survey data,as well as to analyze and summarize the actual satisfaction level of farmers and tourists.The results are analysed in depth.At the end of the paper,the author proposes countermeasures and suggestions to improve the satisfaction of farmers and tourists and to promote the quality development of tourism projects in rural areas,as well as the outlook for the rural tourism industry.Based on the results of the above empirical study,we are able to draw the following conclusions: the development of rural tourism suffers from insufficient landscape qualities,imperfect infrastructure construction,large blind service areas,low participation of farmers and insufficient policy support.In this paper,we suggest that we should make concerted efforts from the perspectives of macro policies,rural tourism project development and farmers’ protection: promoting the docking of rural tourism industry with national macro policies,strengthening policy coherence and synergy,enhancing policy operation and efficiency mechanisms,strengthening infrastructure construction,digging deeper into tourism resources,improving personnel training,and promoting the development of rural tourism projects and the deep integration of rural development,in order to achieve The objectives of industry development,farmers’ income increase,tourists’ satisfaction and the economic development are multiple... |
