Visual Image Design Of Snow Po - Card Tourism Products

Design of the visual image of the product is the formal of its essence of tangible and intangible of its products, which aims to identify the product or service, and make it easy to distinguish it between competitors’products and services. Design of the visual image of the product is no longer only contain the product packaging, but for a brand, product packaging and promotion of integrated design. An integrated design for the brand and the target demands. Tourism product, differ from general merchandise, has its own uniqueness and regional. The meaning and culture the product contains is an important part of reflected of its value.This study combines the new product of Yunnan Herong Biological Technology Co., Ltd. R & D of new product development and packaging cases named Xuebao maca tourism products for product research and design of the visual image. By integrating and unifying the design promotion of the positioning, branding, packaging, graphic, and marketing channels of the product, thus completing the visual image of the design strategy and comprehensive study of the product design applications. For the visual image design of tourism product of the mabao maka, developed five aspects:plane-based product design, product design flat base application, product promotion channel design, product packaging design and product marketing channel design. Summary and location the life Features of the consumer market and the major consumer groups, geographical features and cultural characteristics of Origin large area of the Shangri-La in Yunnan scenic finished as the starting point of modern and nation fusion style to Tibetan costumes as the starting point Tibetan minority collision color style, traditional Chinese culture as the starting point of Chinese traditional rustic style of calm to the Jinsha River Rock Naxi totem combination of ink and original style entry point to maka decorative painting as the starting point of the modern low extravagant style and with Dongba as the starting point of the six sets of retro-style design of minority cultures.Expect to be able to stimulate enterprise visual image for the product research and design awareness, build knowledge exchange platform for the visual image of the product, in order to raise awareness of the product reached to expand sales, so as to promote tourism products for the local market Yunnan market strategy related to biological resources effective implementation. While the brand imported products that can help companies better angle new design, new thinking to develop tourism products brand, product packaging and marketing strategies to promote industrial upgrading design, increased value.added products, so the company’s core competitiveness and overall image has been upgraded. Meanwhile practical cases can be designed for the further development of tourism products market in Yunnan biological resources industry, product research and design of the visual image and make recommendations to improve the model, so as to achieve publicity and showcase Yunnan local culture and aim to increase the social and economic benefits.