Research On The Design Of Literary Creative Products

Traditional Chinese medicine culture is an important vein of China's excellent traditional culture.With the increasingly close relationship between design culture and design,its external presentation and internal theoretical implications are broad.From relying on the knowledge and wisdom of the designers,we create products with market economy value and cultural value under the protection of intellectual property rights.From Chinese medicine culture to creativity,from creativity to products,to commercial economic activities,the design of Chinese medicine creative products has grafted the relationship between human and traditional Chinese medicine from a new perspective.This paper focuses on seeking a new direction for the development of traditional Chinese medicine culture in the new era.This paper focuses on the problem of how to link the traditional Chinese medicine culture with the modern design,through the in-depth study of its external visual level and internal cultural implication,combining with the design principles of cultural creative products.Put forward the feasibility study direction of the conversion of traditional Chinese medicine cultural and creative products.This article is mainly through the field visit,data collection and other methods to sum up the traditional Chinese medicine cultural visual elements of the type analysis,structural relations,shaping characteristics,aesthetic value,etc.By using the method of literature analysis,this paper studies the meaning and aesthetic law of the cultural connotation of TCM,synthesizes the principles that should be followed in the creative design of Chinese medicine culture,and summarizes the method of creating a product design with the unity of shape and meaning.The first chapter of this study is the introduction,which generalizes the purpose,significance,current situation,train of thought and methods of the research,and lays a good foundation for the next research.The second chapter attempts to analyze the product design from the angle of Chinese medicine culture,express the application and future development situation of the product design of the traditional Chinese medicine,and provide the theoretical support for the article.The third chapter focuses on combing the aesthetic characteristics of external visual level and intrinsic moral level of traditional Chinese medicine culture,and studies the visual image and aesthetic characteristics in the contents of traditional Chinese medicine classics,spectrum map,Sapporo,utensils,packaging,imitation and so on.Through the aesthetic analysis of five elements,animal and plant,human meridian,natural meteorology,book layout and other elements,this paper provides material materials for the design of creative products of traditional Chinese medicine.The fourth chapter discusses how to integrate traditional Chinese medicine and creative products from the aspects of form,color,quality and implication,and provide practical support for innovative design.The fifth chapter studies the design of traditional Chinese medicine cultural creation products should follow the design principles of drawing people with form,touching people with meaning,winning people with new feelings,and touching with emotion,and analyzes how to transform the wonderful and varied cultural symbols of traditional Chinese medicine into creative products with modern significance in order to establish the rule of exercise for the study.