| Since the reform and opening up,China’s domestic tourism market has been increasingly expanding.However,tourism shopping income has not occupied a reasonable proportion in the total tourism revenue.Thus,encouraging the development of tourism creative products with regional cultural characteristics is one of the important measures taken for transform and upgrade the tourism.Sansha City of Hainan Province is rich in marine cultural resources,but its development of tourism creative products is relatively lagging behind.Thus,designing and developing Sansha tourism culture creative products is valuable both socially and economically.This paper is divided into five parts.Part 1 is mainly about the background of and the current research status on the same topic of Sansha tourism product design.It also explores the purpose and significance of the research so as to set direction for the follow-up researches.The Part 2 conducts an analysis and summary on its designing principle and draws some designing strategies from other typical cases that can be learned for Sansa tourism creative product.Part 3 defines the the concepts related to lighthouse construction and lighthouse in Sansha city,analyzes the use,structure,shape and color of the lighthouse,and summarizes the derived value of Sansha lighthouse.Part 4 is the practical application of visual elements of Sansa lighthouse to tourism creative product and put forward how to extract the elements,how to redesign and apply.Part 5 is the summary and the insufficiency of the study.The design and development of Sansha tourism creative products is still in its start-up stage.So we shall pool the strength of the whole society to participate in the cause of Sansha cultural and creative industry.It is hoped that the study can provide a reference for the team or individual who designs and develops Sansha tourism creative products,and promote the advancement of the tourism creative products. |
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