Evergrande Group's Diversified Operation Of New Energy Vehicles

Under the circumstance of the global economic downturn,the boom and bust of real estate enterprises have been continuously staged all over the world.From sunrise industry to sunset industry,makes the managers of real estate enterprises deeply feel all kinds of pressure coming.Nowadays,it is difficult for real estate enterprises to depend on policies as well as social environment to push their development.It is also hard to utilize market opportunities to accumulate "original capital".Under such circumstances,diversified operation has become a strategic issue for most real estate enterprises to consider.This paper takes Evergrande Group's new energy vehicle as a model to analyze the diversification strategy of Evergrande Group.New energy vehicles is the leading industry of "the world 500 strong" Evergrande Group,uphold "must be the world's leading core technologies" and "the product quality must be in the world class level ",has built the vehicle manufacturing,motor control,power battery,car sales,intelligent charging and sharing travel and so on about areas in the new energy automotive industry chain.Also,its key links are all using the world's leading core technology.At the same time,it implements the model of global integrated research and development as well as collaborates in research and development in many countries around the world.It has a number of high-end manufacturing bases in Sweden,Guangdong,Shanghai,Tianjin and Liaoning and so on,to build the whole series of products with world-class quality.It advocates "global research and development,smart manufacturing in China".Evergrande Group diversification strategy in diversified large enterprises in our country is very representative,this paper through analyzing the current environment of the real estate industry and Evergrande Group as a whole,as well as to the new energy vehicles for data and theoretical analysis,established the real estate industry enterprises the significance as well as requirement of implementing diversification strategy.In addition,through the analysis of the strategy of new energy vehicles,find the existing issues and its causes for Evergrande Group's new energy vehicles diversity plan.Finally,through the analysis of Evergrande Group diversity evaluation,gives suggestions to Evergrande Group diversification progress in case to push Evergrande Group's sustainable evolution,and also provide reference for other real estate companies.