Research On The Development Strategy Of New Energy Vehicles Of Jiangling Group

In recent years,in the context of the country's implementation of supply-side structural reforms,promoting the transformation and upgrading of manufacturing and achieving high-quality development have become the main theme of economic development.Vigorously developing the manufacturing industry has become a consensus throughout the country.As one of the important engines of economic and social development,the automobile industry is facing double pressures at home and abroad.On the one hand,developed countries such as Europe and the United States have a long-term monopoly on key technologies for automobile manufacturing;on the other hand,domestic energy security and environmental protection issues have become increasingly serious,which have seriously hindered the high-quality development of the automotive industry.Therefore,promoting the development of new energy automobile industry has become the key to solving the problem.As the future strategic development direction of China's auto industry,new energy vehicles have very broad prospects.Jiangling Motors Group has been deeply involved in the automotive field for a long time.It is a traditional automobile manufacturer integrating R & D,production and sales.It is also one of the earliest domestic automobile manufacturers that have obtained "double qualification" for new energy vehicles.The accumulation of core technology,with the leading "Sandian" laboratories and R & D capabilities at home and abroad,the establishment of a new energy vehicle operation monitoring system in Nanchang,mastering core technologies such as electric drive system,vehicle control system,vehicle system integration and matching.However,compared with the world's first-class auto manufacturing companies and domestic auto leading companies,there is still a big gap in terms of company volume,product quality,technical R & D and reserves,and marketing capabilities.At present,the competition in the automobile industry is intensifying.How to seize the opportunities and establish advantages in the future competition to promote the transformation and upgrading of the automobile industry is a problem that urgently needs to be solved by current automobile manufacturers.First of all,this article gives a brief introduction to the research background,a brief description of the research content,research methods and tools,and a summary of the basic theory of strategic management,the basic theory of new energy vehicles,and the basic theory of sustainable development.Secondly,a systematic analysis of the development status and trends of the international and domestic new energy markets and the external environment facing the development of new energy vehicles by Jiangling Group was conducted.A comprehensive analysis of the external environmental factors of Jiangling new energy vehicles at the current stage was carried out using the PEST model.The special five-force model conducted an in-depth study of the competitive environment of JMC New Energy Vehicles,and concluded that in addition to a few parts suppliers,JMC New Energy Vehicles have strong bargaining power,and the overall supplier bargaining power is weak,and existing competitors threaten Larger,shorter-term potential entrants have less threatening conclusions.Finally,the basic situation of the company is briefly introduced,and the core competitiveness of the company is systematically sorted out.Based on this,the SWOT model is used to conduct a comprehensive analysis of Jiangling New Energy Vehicles,and the company's strategic direction is summarized.The development strategy suitable for Jiangling Group's new energy vehicles is selected,and implementation and safeguard measures are formulated for its development strategy.The actual needs of the development of energy vehicles put forward suggestions on the demand for policies.In this paper,through a specific analysis of the case of Jiangling Group's new energy vehicles,it explores and studies the strategies of leading enterprises in the sub-developed regions in the central region to develop new energy vehicles.After a systematic and comprehensive analysis,it refines the strategic direction of responding to market changes and helps Jiangling Group's new energy Cars achieve high-quality development.