| Cost control of real estate is not only an im portant aspect of the cost managem ent, is also an important part of the real es tate enterprise project management, and quality, safety and schedule m anagement are equ ally important. Although in recen t years, th e Chinese government for the development of the real estate market’s adjustment, but from the statistics show that China’s housing area between 201 1 to 2014, always maintain a sustained growth trend. The average total cost of the assets in the real esta te fortune 500 com panies in 2014 increased 5.99%, the average to tal assets reached 25.785 billion yuan, net assets mean to grow at an annual rate o f 7.59% longer, average net assets reached 6.51 3 billion yuan. But, in 2014, compared with business income, net profit growth of real estate development to the former obviously lower than the latter, and presented the reduced by 1%- 1% a year. Especially as the growth of the price of land us e, the real estate indus try profits space have been compressed. In 2014, our country real estate enterprise to buy land dropped 14.0% compared with 2013, the area of the land pu rchase cost has increased 1.0%. Another important factors affecting profit of real estate enterprises is the cost of financing. At present our country real estate enterprise interest-beari ng liabilities of the we ighted average interest rate reached 10%, the re al estate industry related taxes and fees, management fees account for house prices 20% to 25%, on the one hand is th e cost of capital and the increased cost of using land, on the other hand is to reduce reside nts purchase enthusiasm, so "profi teering" era of real estate enterprises has been in the past, the profitability of reduce the requirements of real estate enterprises m ust pay attention to project cost control, continuously reduce the development cost, to improve the efficiency of the investment cost, guarantee it will rem ain in a reasonable profit space.In this paper, choice of evergrande group sales revenue increased by 31% in 2014, sales of housing area increased 22.2% y ear-on-year, net profit growth rate reached 31.4%, is the same industry leader. To it as a case study of cost control m ethods and key points, the practice of cost m anagement should be in th e same industry has im portant enlightenment significance.As large high-grade residential projects, changchun evergrande Greenland design model in real estate development project is m ore, the residential area of different building and building structure is different. Adjacent to the bayi reservoir top, for example, take the basic principle of value engineering de sign optimization. The bearing due to reservoir is close, so there is particularity in the foundation design. According to the original design scheme, the through artificial dig-hole pile in the form of long but the consum ption of this way o f construction period and artificial cost increase, increase the construction cost control difficult. So design units with engineer ing construction unit provides th ree ways analysis contras t, hope to find the basis of optimization design. These three ways are resp ectively using static pressure pile method(C1), USES the way of bored piles(C2), and USES the way of artificial dig-hole pile(C3). In order to compare the advantages and disadvantages of the three construction schemes, the guarantee quality(B1), protect the environment(B2), control cost(B3), and to ensure that the ti me limit for a project(B4) th rough the analysis of the four indexes such as consideration. Finally it is concluded that C2 is the optimal scheme.In order to import the cybernetics principle in engineering design phase of cost control. Evergrande oasis real estate developm ent units specially commissioned the project cost for the project establishment, project investment budget and experts for budget indicators related to the construction drawings of the specific analysis, timely communication and project design units and i mprove the design of cons truction drawing. In order to im prove the accuracy of constru ction drawing b udget, prepare the com pany according to the dif ferent stages of construction cost breakdown provide s division of quantities. T he usage of dosage of steel and concrete building is one of them.Reinforced usage is common in the project design process compared with the same type project is on the high side., evergrande Greenland project responsible for the communication unit is designed with the project, business accounting, in ensuring the project function, on the basis of usage of steel have been adju sted. Eventually reduce the 295 tons of steel, reinforced index average a mount of 59.36 kg/ m2, total control at 1705 tonnes. Through in-depth communication, computing, and ultimately the project design personnel to m odify design drawings, on the basis of ensure proj ect safety perfor mance, reduce the concrete usage 1623.2 M3, consum ption indicators remain in 0. 39 M3 / M2. In the cost control of project implementation stage, f irst of all, determine the working process of the project bidding. One is for the tender proposal. The s econd is released the bidding inform ation. Three is to bidders for review. Four is to determine the winning unit, or ganize the contract signing. In project cost control of construction stage, first of all, on the choice of m aterials and equipment to set up the cost conscious ness. Second, maximum avoid change projects, there is change to m ust be strict exam ination and approval adm inistration. Third, to bring into full play the positive role of engineering supervision in cost control. Fourth, the cost management based on the contract. Fifth, d ecomposition cost investm ent, strengthen the process control. In project completion acceptance stage of cost control based on task analysis, check and ratify the work quota, prepare a list of the aud it work plan to prom ote the completion inspection and acceptan ce, ensure th e orderly conduct of settlem ent work. In order to strictly control the construction cost, adopted based on the contract, the completion settlement. For a change, m ust be the actual qu antities, material usage and other aspects of field verification, and see if ch ange procedure is com plete, change the necessity and the content such as change content is in line w ith the contract specifi cation, according to the change situation timely adjust the costs associated with the paym ent according to contract agreement, do be respectful of the contract, an d strictly manage change, to ensure that the cost is controlled.For evergrande Greenland project in invest ment decision-making stage, design stage, project bidding stage, constr uction and com pletion of phase cost of changchun city oasis evergrande real estate development project made the improvement measures of the projec t cost. In the decision-making stage of cost control measures is to do a good job in basic data collection, lay a foundation for the project design; Points of m arket, enhance the scientific nature of the project cost control; Optimization of the early stage of the project plan, enhance the effectiveness of the project cost control in the design phase of co st control improvement measures for introducing competition mechanism in the process of bidding, bid ass essment procedures; The import quota design m ethod in the design, optim ization design. And fr om the early stage of the construction p rocess, as well as completion inspection and acceptance stage, improve the cost management during the construction.In this paper, the case of changchun ever grande Greenland through system atic cost control of real estate development project, not only to achieve the effective safeguard project time limit, and construction engineering and decoration construction cost compared with the provisions of the contract cost, reduced 532.1 yuan, steel consum ption saving cost 812300 yuan, claims 4, the total am ount is 902300 yuan fo r compensation. Real estate project cost management is the penetration in the whole process of project development, each link, and in the different process and link the form of its existence and take measures are different. In the decision-making stage to pro ject feasibility study, accurately estim ate the total project investment, project financial analysis; At the design stage to the positive application of quota design, principle of value engineering to optimize the design of the foundation, with cybernetics principle, optim ization of steel and concrete usage and import competition mechanism in the process of bidding, bidding management; In the project construction phase should pay attention to good pr eparation of constr uction organization plan, pay special attention to the construction organization plan im plementation, strict cost m anagement measures such as the completion inspection and acceptance stage, improve cost management ability. So, strengthen the cost m anagement of real estate is not an a ll aspects of the work, and need the joint efforts of all the project contractors. |
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