Research On The Typical Path And Influencing Factors Of Road Freight Enterprise Platform Transformation

In the current information age,with the continuous maturity of information technologies such as the Internet and mobile Internet,the emergence of platforms,the huge commercial value generated by the platforms,allows entrepreneurs to see the direction of change.In the face of the relatively traditional and conservative road freight industry,sudden changes have made the platform transformation a climax,but each enterprise has its own characteristics,which affect the success of the enterprise transformation.Platform transformation has just started and is still in the exploratory stage.Enterprises lack an understanding of the transformation path and the factors that influence the success of the transformation.The enterprise does not understand the path through which the transformation is achieved,nor does it understand the key factors that will affect the success of the transformation.Therefore,this article addresses The main problem is how to help enterprises overcome the above difficulties and achieve platform transformation.First of all,this article takes road freight platform companies as the research object,based on questionnaires and key interviews,has made an in-depth understanding of the situation and problems of enterprise platform transformation,put forward the definition,characteristics and classification of road freight platform companies,and summarized the roads The overall development status of freight platforms focuses on analyzing the development of platform transformation of typical enterprises.Secondly,through the study of typical enterprises,three typical paths for the platform transformation of road freight transportation enterprises are proposed.The transformation path focusing on cost reduction and efficiency improvement of manufacturing enterprises,the transformation path focusing on improving operational efficiency of logistics enterprises and the logistics enterprises Enhance the transformation path with transaction matching as the core.Study the transformation process in four steps.The first step is to identify the internal factors.Before the transformation begins,we must analyze the company's own situation and allow the competitive company's genes to continue.The second step is to adapt to the external environment.The company should profoundly analyze the policy,technology,and market environment to make The enterprise adapts to the existing external environment during the transformation process;the third step is to position the development model.The enterprise needs to clarify its own positioning,set goals and directions for the implementation of the subsequent transformation,and find its own position from the development model of the road freight platform The fourth step is to choose the implementation method.The enterprise should focus on the tactical implementation,organizational adjustment,technical application and related guarantees to implement the platform transformation method,and at the same time balance the relationship between the organizational coordination of handling new and old businesses and the resource capacity of the platform.Finally,in order to ensure the positive results of the platform transformation path,using multiple case studies,a framework of influencing factors for the success of the platform transformation is obtained,which includes two direct factors and four indirect factors.In terms of direct factors,the success rate of enterprise platform transformation is directly related to the strength of information system construction and the degree of organizational structure transformation.The genes of road freight companies play a positive incentive role for the above direct factors.In terms of indirect factors,factors such as the level of technology investment and the strength of policy support affect the success of the transformation through the strength of information system construction.The factors of business relevance before and after the transformation and the attributes of the enterprise system affect the success of the transformation through the transformation of the organizational structure.