Logistics Park Business Development Strategy Of S Company

In the context of the national supply side reform,the logistics industry is booming,and the construction of logistics parks related to it has also been developed rapidly,constantly changing and developing in form and content,making it more suitable for the needs of urban development.The construction of urban logistics park is an important part in the process of urban development.Highway port logistics park is gradually becoming a mode of urban logistics park,acting as the "receiver" of urban portal,because of its outstanding characteristics of convenient transportation,as well as information and intensive management.The national,provincial and municipal documents indicate that the highway port logistics park will usher in the development outlet.This paper takes s company,a major expressway investment and operation enterprise in Guangdong Province,as the research object,and makes a strategic study of its logistics park business to be developed,and analyzes what kind of strategy s company should choose in the development tide of highway port logistics park.Based on the theory of enterprise strategic management,this paper analyzes the macro environment,social environment,industry status and technology development trend of S company's logistics park business by using relevant management analysis tools.At the same time,the internal environment of S company is analyzed mainly from its advantages and disadvantages of developing logistics park business.Through the analysis of internal and external environment,four alternative strategies are obtained by SWOT analysis,and then the quantitative analysis of alternative strategies is carried out according to QSPM matrix.According to the results of QSPM quantitative matrix analysis,we choose the wo cooperation strategy with the highest attraction score as the strategy of S company's logistics park business development.The specific strategy is: the two sides of the cooperation work separately in their respective focus areas or superior resources,and play their respective expertise and leading role;at the same time,integrate the resources and capabilities of S company and G company related to the logistics park business to form a joint effort,play a fist role.At the same time,according to the existing resources of both sides,formulate specific implementation strategies,implementation plans and guarantee measures for strategic implementation.The research of this paper can be used for reference to the development of highway port logistics park business by the owners of similar highways in China.It can help to promote the development of highway port logistics park,and it can also play a certain role in urban logistics park planning.