The Research On The Development Strategy Of Tianjin Port Automobile Logistics Business

Since the 21st century,China’s automobile market has continued to prosper,and the construction of the automobile logistics supply chain has been further optimized.The cooperation between manufacturers and logistics companies has gradually become closer and the cooperation model has continued to innovate.As one of the important operating methods of automobile logistics,shipping has the advantages of low cost and large volume of transportation,and it occupies a certain market share.As an important node in shipping,the port bears important functions such as loading and unloading.Tianjin Port is one of the ro-ro operations ports in China,with unique advantages and a good market share.After the "8.12" accident,the automobile logistics environment in Tianjin Port changed,the customer loss increased and the market share decreased.However,the advantages accumulated in Tianjin Port still exist.According to the joint development orientation of Tianjin Port and Tianjin Port Group Corporation’s restructuring and upgrading requirements,Tianjin Port should take automobile logistics as a key project,actively study the deployment,optimize the process,expand the attractiveness,gradually expand the market share,and create a comprehensive service platform for the North automobile logistics.Based on the above background,this paper present situation at home and abroad about the car business research and theories and concepts based automotive logistics service logistics,analyzes and introduces the development process and current situation of Tianjin Port Automobile Logistics,and from the business scale,logistics services,and a service mode of operation After comparing the four aspects of the operation management and control model with the Shanghai Port,Guangzhou Port and Dalian Port’s auto logistics business,a SWOT matrix was established.After the analysis,the strategic positioning and focus of Tianjin Port’s development of auto logistics business was clearly defined,and the implementation path was proposed.The strategy was put forward such as optimizing the management and control mode,exploring the measures of logistics financial business and establishing the preparatory group for the business division,etc.,aiming to enhance the overall core competitiveness of Tianjin Port’s auto logistics and provide support for the coordinated development of Beijing,Tianjin and Hebei.