Research On The Color Planning Strategy Of Historical Commercial Street Based On Environmental Psychology

As a component of urban space,historical commercial street is an important place for people's leisure activities,a key area for economic and trade,an indispensable precipitation and witness in the prosperity of the city,and shows the local regional characteristics and customs.With the continuous development and construction of the historical commercial street,the disorder of color order appears in different degrees.At the same time,due to the neglect of people's psychological needs,the city has lost its due historical memory and humanistic spirit.Taking the color of Liuxiang commercial street in Taiyuan City as the research object,taking the relationship among environment,people and color as the starting point,combining with the relevant theories of environmental psychology,this paper discusses the color planning strategies of historical commercial street,trying to solve the problem of color environment confusion,improve the vitality and quality of the environment,and create a comfortable space.The first chapter of the paper describes the research background,purpose and significance of the topic,determines the research methods,framework and research content,and summarizes the research status of related fields at home and abroad.In the second chapter,the related concepts are explained,and the theories of chromatics and environmental psychology are summarized.The third chapter summarizes the influencing factors of the color of the historical commercial street,classifies the color carriers,and studies the psychological behavior characteristics of different groups.Through exploring the relationship between environmental psychology and the color of the historical commercial street,it summarizes the relationship between the bottom of the map,organizational relationship,cognitive map and emotional dimension of the historical commercial street.In the fourth chapter,the author makes a research on the color of Liuxiang commercial street in Taiyuan City,summarizes the basic situation of Taiyuan city and Liuxiang,and makes a qualitative and quantitative analysis on the current color problems of Liuxiang commercial street by using semantic difference method,color analysis method and environmental psychology.In the fifth chapter,based on the theoretical analysis and field research,the color planning strategy based on environmental psychology is put forward.Aiming at the existing color confusion of Liuxiang commercial street,the corresponding optimization strategy is put forward,the recommended chromatogram and atlas are formulated,and the bottom relationship and color planning scheme of Liuxiang are drawn.Based on the study of the relationship between the color environment of historical commercial street and people's psychological feelings,this paper analyzes the color of Liuxiang commercial street,puts forward four strategies for the color planning of historical commercial street,and formulates the color planning scheme of Liuxiang commercial street in Taiyuan.It is hoped that the combination of environmental psychology and the color of historical commercial street will contribute to the theory of urban architectural color planning and provide ideas and references for the color planning of similar historical commercial street.