| The development of business in contrast cannot do without color. Rich color feelings can make people feel comfortable in the environment of consumption, enhance the competitiveness of the commercial complex and comprehensive service ability, improve the overall sales of commercial complex, in modern commercial activities, color is given all kinds of character, vocabulary to feature symbols and colors convey thoughts and feelings, and in the business environment are widely used. In the modern commercial complex era, the pattern of commercial complex is changing the previous sales philosophy and business model framework, becoming a new habit of modern people and the normal consumption. Different from the previous single shopping sales, commercial complex commercial architecture more contains more commercial formats, and gradually increased to a higher level of spiritual and cultural consumption. Space planning and color design as an important component of the elements have been unprecedented attention, the status and role of a wide range of upgrade. And the color of the space of the carrier of the spread of the way, in the process of building a commercial complex space and its significance.Commercial complex space in the field of color research and planning is a more cutting-edge research. Commercial complex interior color is complex and changeable, seasonal color, light color, sky color, material, advertising posters, and designer artificial color preferences, etc. will influence commercial complex interior color changes. Study on commercial complex interior color environment, through the research method and by means of color planning and the influence factors were collected, and the reason of the law characteristic analysis of causes, the color of environmental factors can be classified on consumers’ consumption psychology and the space environment has improved; in addition, the research on how to apply the regional traditional color elements the integration of existing commercial complex color environment and make it become rich beyond the traditional now, style and form, material and structure of the uniform color environment, which rose to the level of humanistic culture, pursue in historical context, the humanistic spirit and the meaning of commercial complex inheritance.Articles related to the theory of color planning as a guide, through field research around the commercial complex building indoor color space of current color situation, analysis the existing color levels, research business of the comprehensive embodiment of color. And access to a large number of literature, the internal decoration of the commercial complex and the factors to analyze. At the same time, the consumer’s perspective, the simulation of consumer psychology, the relationship between the color environment and the consumer behavior of further exploration. To sum up the relevant cases, the color of the commercial complex in the interior space of the existing problems, hoping to provide some reference value for the future of the commercial complex indoor color research and related research. |
