Research On Situational Design Of Online Celebrity Dining Space Based On Nostalgia

Due to the economic globalization and social changes,the nostalgic psychology becomes more and more obvious under the influence of crowd propagation effect triggered by rapid development of the Internet and"user experience" in the context of the experience-based economic era."Online celebrity" isn’ t limited to hot men on the internet,but gradually becomes a phenomenon in various fields.In recent years,a large number of situational online popular restaurants focusing on people’s emotional experience have come into being on the Internet.Based on the current social situation and hot topics,the paper uses methods like literature review,field research,case analysis and design practice to sort out the existing research results in nostalgic psychology,online popular restaurants and situational catering space.Based on the nostalgic psychology of modern people,this paper,aiming at the design of situational popular restaurants,analyzes the related theories about nostalgic psychology,online popular catering space and situational design from the perspective of discipline integration,and then discusses connection between nostalgic psychology and online popular catering space,which is to cater to the needs at multiple levels,be conducive to innovative design.Next,the dimensions of situational experience are expounded from the field of perception,society and literature,At the same times,the role of situational design in nostalgic psychology.Analysis of "personality" of web celebrity catering space design case,"common"features of web celebrity catering space design case,manifestation of web celebrity catering space scene experience,summary of design elements of web celebrity catering space,Finally,a large number of related cases are used to summarize the situational design methods of the online popular catering space,that is,the situation reproduction method,the situation association method,the situation fusion method and the situation innovation method.After learning the above relevant theoretical knowledge and discussing the relationship between the three,combined with relevant cases,this paper further sums up the situational design characteristics,design principles and design methods of online popular restaurants based on nostalgic psychology,and analyzes the representative case-"Super Wen Heyou" Old Changsha Lobster Restaurant.verifies the application of theoretical research in practical cases.Finally,design practice to verify the feasibility of theoretical research can enable designers to learn and explore more on the basis of theoretical research and actual design cases,so as to better apply the theory in design practice.As a result,situational design of online popular catering space under nostalgic psychology stand out in the homogeneous catering industry,so as to enhance the competitiveness of catering enterprises in the market and bring economic benefits.It also tries to make the theoretical research on this subject keep pace with its development in the industry.