Research On Brand Image And Creative Product Design Of Beijing's Red Tourism

With the socialism with Chinese characteristics entering a new era,the needs of the people have developed from the material and cultural needs to the needs of a better life,and the cultural construction has also been promoted to a higher level.Red culture is a vivid embodiment of the national spirit and the spirit of the times,and an important resource to strengthen the ideological and political education of young people.Inheriting and carrying forward the red culture is helpful to enhance cultural self-confidence and practice the socialist core values,and is also a powerful manifestation of the values of the red culture era.As the carrier of inheriting red culture,red tourism is attracting more and more attention.Red tourism is a new form of tourism,which combines red cultural landscape with green natural landscape,revolutionary traditional education and patriotism education.The red scenic spots in Beijing have special cultural value and irreplaceable historical status,which enables people to better understand the revolutionary history,increase the knowledge of revolutionary struggle,learn the spirit of revolutionary struggle,and cultivate a new spirit of the times.In the process of tourism,the image with red cultural characteristics of Beijing,the products with practical functions and red commemorative significance are important parts of promoting and promoting culture.With the progress and development of the times,people's requirements and aesthetics for cultural and creative products are higher,not only limited to the needs of "memorial" and "display".At present,the cultural and creative products of red tourist attractions in China are lack of innovation,lack of regional cultural characteristics,poor product quality,poor practical functions and other problems.Therefore,this paper takes Beijing Red cultural tourism image and products as the research subject,based on the theoretical data of Beijing Red Culture and the actual investigation results of Beijing Red tourism image and product development status,comprehensively explores Beijing Red cultural elements,extracts representative cultural symbols,and explores image and production through the analysis of excellent design cases at home and abroad.The principles and methods of product design are integrated into the characteristics of red culture tourism in Beijing,and the tourism image and products are designed and studied.Due to the large number of red culture scenic spots in Beijing,eight revolutionary monuments with important status and significance in the development process are extracted as the main research objects in the practical design.The design elements of red culture,Beijing regional characteristics,revolutionary stories and buildings with revolutionary significance are extracted and applied to image and product design.The image and products of red cultural tourism in Beijing will be designed and updated from the aspects of symbolization and experience of art design,so as to design a new tourism image for red cultural tourism in Beijing and do a good job in the product design of symbolization of red cultural tourism souvenirs.Taking tourism products as the carrier,it will promote the inheritance and dissemination of red culture in Beijing,carry forward the red spirit,and strengthen cultural confidence.