Creative Block Landscape Construction Strategy Based On The Concept Of Experience

with the promotion of national and local policies and the continuous adjustment of the industrial structure,the creative blocks generated by the creative industry have developed rapidly in China and ushered in the construction climax.Compared with general districts,creative districts pay more attention to the development of cultural and creative industries and the embodiment of creative elements,which is of great significance to the promotion of city image and the shaping of city brand.As the display window of city image,the block is of great significance to the entertainment of city residents and the display of city culture.With the advent of the era of experience economy,people's demand for street landscape experience function increases gradually.The demand for blocks is no longer just for shopping and viewing,but for a wider range of experiences.The focus of this study is the creation of experiential landscape in creative blocks.This study explores the creation of creative blocks through interdisciplinary research,combining with environmental psychology,sociology,landscape science and architecture.Of creative blocks and landscape experiential analysis define the relevant concepts,the second for our creative block experiential landscape construction problems and causes are discussed,secondly through to the domestic outstanding creativity blocks: width alley inside tianzifang nanjing 1912,Shanghai,chengdu and other excellent creative block case study,through the network information search,combined with the field survey,the outstanding creative block landscape construction strategy and good landscape design method has carried on the induction and summary.It is suggested that experiential landscape construction in creative blocks can be improved from the following five aspects: the shaping of landscape sketch,the selection of plant species,the creation of communication space,the optimization of infrastructure and the application of creative elements.Combined with the summarized excellent creative street landscape design strategies,this paper analyzes the current situation of experiential landscape design of hefei banbian street,and makes a quantitative analysis of the data of hefei banbian street by using qualitative and quantitative research methods such as field research,behavior observation,SD evaluation and POE evaluation.Based on the research results and quantitative data,the advantages and disadvantages of half street landscape construction are analyzed,and some landscape optimization strategies are put forward for the deficiencies of the evaluation of the street landscape construction experience.In this study,the landscape construction strategy of creative blocks was sorted out,and some Suggestions were put forward from the perspective of the experience of block landscape,which provided a certain basis and reference for the research on the experience landscape design strategy and specific design methods of creative blocks.To some extent,it can promote interdisciplinary communication,analyze landscape construction from different perspectives,and promote the development of industries in emerging creative blocks.