A New Energy Automobile Company Based On Value Chain Cost Control Research

Global oil prices soared in 2008,and the upsurge of new energy vehicles also started.The Chinese government also attaches great importance to the promotion of new energy vehicles as a strategic emerging industry in the transformation and upgrading of the Chinese automotive industry.However,the problems faced by new energy vehicle companies are also exposed one by one with the support of various policy dividends,such as excessive government subsidy marketing methods,high subsidies for blind investment and production,etc.,not only disrupt the normal competitive environment of the market,but also affect the entire The healthy development of the energy vehicle industry.Therefore,the promotion of the new energy automobile industry will surely transition from government financial subsidies to market mechanisms,and thus gradually enter the "post-subsidy era." However,the reality is that currently domestic new energy vehicle companies rely on government subsidies to make up for costs and gain profits.With the gradual reduction or disappearance of subsidies,the pressure on domestic new energy vehicle companies will surely increase.Therefore,the primary problem facing Chinese new energy vehicle companies is to reduce costs and increase profits,thereby creating a sustainable market competitive advantage.The framework of this paper is constructed after collecting,collating,and analyzing relevant literature on value chains and cost control at home and abroad.An analysis and research was conducted on A New Energy Automobile Company,and found that although Company A had a sense of cost control,it did not perform well due to inadequate control methods.After analysis,it was found that the cost control method of Company A was more traditional,focusing only on the manufacturing process,without looking at the cost control problem of Company A from a strategic perspective,nor coordinating and integrating upstream and downstream companies related to Company A.This article introduces the idea of value chain,changes the current cost control method of company A,and formulates the cost control strategy of company A from two aspects: internal and external value chain.Identify and analyze the non-value-added parts of all links in the entire value chain of Company A and remove them,thereby establishing a more comprehensive and effective scientific cost control method than traditional cost control methods,thereby helping Company A to betterControl costs to gain advantages in fierce market competition.The research in this paper not only provides a scientific idea for the cost control of Company A,but also provides a reference for the cost control of similar types of new energy vehicle companies.