Emotional Experience Design

For modern people,time is a luxury.Design is the soul of commercial space.It is the ultimate goal of the whole commercial space design to improve the effective residence time of consumers,enhance consumers' desire to buy,and achieve the effect of improving the commercial value of commercial space.Since ancient times,commercial space has been developed in the exchange of goods.Today,with the rapid development of the business environment,most of the business environment pursues the diversification of business forms,the integration of functions,and emphasizes the beauty and novelty of the architectural form,which often gives people the feeling of surprise and shock of appearance.At the same time,the rapid development of online commerce has replaced the traditional shopping.Things,so that people gradually become unable to leave the house to enjoy shopping,eating,watching movies and a series of behavior activities.Therefore,how to provide a unique perspective in environmental design innovation,so that people can meet their shopping desire at the same time,can experience a unique business environment,so that business space becomes an irreplaceable,unforgettable place.It becomes particularly important.In this paper,the paper takes the emotional experiential commercial space design as the main research object,taking Changsha Kaifu Wanda commercial square as the main research scope of commercial space,starting from the empirical economy,by analyzing the contemporary people's consumption psychology and consumption mode,under the support of the theory support of architectural demographics,business environment design,combined with the domestic and foreign and international examples of emotional experience space design examples,this paper sequentially expounds the influence of emotional experiential commercial space on the business value,according to the needs of the development and change of commercial space,gives a simple explanation and puts forward the design scheme of emotional experience design.Summarize the design key points and specific sections of emotional experience commercial space design.Point transformation method,and practical application in Changsha Kaifu Wanda Square transformation project.There are four chapters in this paper.The first chapter is the introduction,which gives a brief description of the significance,background,research scope,concept definition,domestic and foreign research status,research content and methods of the topic.In the second chapter,through the analysis of experience economy and emotional design,architectural phenomenology,and at the same time,the business environment and emotional experience space are studied and analyzed.It is concluded that reforming the commercial space environment from the perspective of emotional experience can play a greater commercial value.The third chapter analyzes the design cases of different emotional experiential space at home and abroad,analyzes the commercial value of emotional experiential design,and summarizes the emotional experiential commercial space.Design method.The fourth chapter is the design and practical application of Wanda commercial space 4F transformation project,which pays attention to the original space modeling and adds the design of emotional experience node.