Commercial Space Design Based Research On Emotional Experience Of Jiangnan Water Culture

In this day and age,there has been more and more commercial space with economic development, meanwhile the business competition becomes more and more vigorous with the continuous development of e-commerce. The demand of people for brick-and-mortar business is going to be not simply confined to shopping, and the design of commercial space begins to develop in the emotional and experience-oriented way.This paper analyses and concludes the status quo as well as the designing angle of the present commercial space design of our country, the author himself sums up the problems and deficiencies of commercial space design in our country and moves to the experience-oriented way by doing investigation and analysis on commercial space in Wuxi and gathering information of questionnaires issued in Wuxi Mixc mall.Water is the constituent essential factor of commercial space, the existence of which adds to the naturality and enjoyment. Jiangnan water culture is the regional cultural in the Jiangnan area, and it is well-known for the multitudinousness and abundant connotation.Applying Jiangnan water culture to commercial space design can bring more emotion and vitality to commercial space. This paper generalizes the connotation and specific performance characteristics as well as the process of emotional experience of Jiangnan water culture by studying it. And the paper elaborates the necessity and possibility of its application to commercial space.The paper finally proposes specific designing principles and methods for the construction of commercial space of Jiangnan water culture experience, and the designing principles are analyzed by general principle and pertinence principle, this paper intensively describes the specific construction process ranging from the confirmation of the space theme to the set-up of the experience node and specific information about experience process, and finally proposes specific process and method of optimization and improvement of the design.