Research On The Development Strategy Of Tianjin COSCO Shipping Service Company

Since the 21st century,the world economy has developed at a high speed,and the development of various industries has become increasingly mature.The crew industry and the shipping industry to which it belongs are showing new development trends.In the report of the 19th National Congress,detailed explanations on how to rationally and comprehensively develop marine resources have been carried out.The strategic plan of further upgrading and improving the capability of developing marine resources and accelerating the construction of a maritime power has been upgraded to a national strategy.The full use of marine resources has become a society today.Important issues of widespread concern.Crew resources are the basic guarantee for the healthy and sustainable development of the shipping industry.The rational and effective development of this resource is not only important for the development of the shipping industry,but also important for the country's strategy of maritime power.At present,there is still a big gap between the international high-quality crew members.The demand for high-quality crew members is conducive to expanding the employment channels of the crew and providing important opportunities for the development of the crew.Tianjin COSCO Maritime Service Co.Ltd.was formerly a crew assignment company affiliated to Tianjin COSCO Bulk Freight Transport Co.Ltd.In December 2017,after the integration of the crew management business of COSCO Group and COSCO Group,it became one of the seven labor subsidiaries of COSCO Marine Crew Management Co.Ltd.specializing in the dispatch of crew for bulk cargo ships,crew training and management services.Therefore,it is important to analyze the environment and clear the strategic objectives and priorities of coastal coal transportation for Tianjin COSCO Shipping Service Co.,Ltd.First of all,this paper introduces some theory about coastal coal transportation development strategy,which paves the way for the strategic research of coastal coal transportation for Tianjin COSCO Shipping Service Co.,Ltd.Next,relevant concepts of crew management and related theories of enterprise development strategy are summarized.This paper mainly analyzes the current situation and existing problems of Tianjin COSCO Marine labor service co.,LTD.,and analyzes the internal advantages and disadvantages and external opportunities and threats of Tianjin COSCO Marine labor service co.,LTD.Through SWOT analysis method.The forecast model is used to predict the business volume of Tianjin COSCO Marine labor service co.,LTD.Finally,the paper puts forward the strategic target and key point of Tianjin COSCO Marine labor service co.,LTD.