Research On The Design Of Souvenirs In Tanhuai Culture

The rise of cultural powers has made the community pay attention to the development and inheritance of traditional culture,and the cultural industry will become a new driving force for economic growth.Although the creative culture derivatives developed by regional cultural resources have continuously increased the tourism economy,the cultural and creative industries are still in the early stage of development,and the cultural resources have not been rationally utilized.The surface decoding of culture stays in the extraction of symbols,while ignoring the core cultural motifs.Therefore,taking the design of the Tanhuai Culture tourism souvenirs as an opportunity,the design of tourist souvenirs is deeply explored.Firstly,the design method of tourist souvenirs is studied based on the narrative theory in literature,and the association rules and corresponding elements in souvenir design are discussed.Four narrative patterns of tourist souvenirs and five narrative design rhetoric techniques are summarized.Secondly,through local chronicles,literature and field investigations,this paper organize and analyze the cultural characteristics of the Tanhuai culture,and summarize the relevant cultural elements of the three-level and six-categories classification relationship of the Tanhuai culture and the framework of the cultural material of the Tanhuai culture.Thirdly,from the narrative strategy applied to the narrative characteristics of Tanhuai culture,including four aspects: narrative theme docking,design language transformation,the narrative context,and the narrative situation.Finally,through the design practice of Wangwu mountain tourism souvenirs,the feasibility of the narrative design strategy of the Tanhua Culture Souvenir is verified,and five groups of Wangwu mountain tourist souvenirs are designed,namely “The King's Lamp”,“The King's Calendar”,“The King's Cup”,“The King's Herbarium Box” and “The King's Brand Series Design".The research results of the thesis provide a reference for the design of tourist souvenirs of Tanhuai Culture.This paper includes 101 pictures,3 tables,and 54 references.