| The re-design of cultural artifacts,as an emerging force in the cultural and creative industries,plays an important role in the construction of cultural self-confidence in China.The bronze wares of the Han Dynasty sparked a unique brilliance in the history of Chinese bronze culture.In this paper,the bronzes of the Han Dynasty were taken as an example to study the application of semiotics in the redesign of cultural artifacts.This study studies the redesign of bronze ware in the Han Dynasty with the basic theory of semiotics.Firstly,the related theories of semiotics are expounded,and the system of product semiotics and the symbolic communication model are explored.Then,from the three dimensions of semantics,pragmatics and linguistics of product symbology,the bronze wares of the Han Dynasty were interpreted.The cultural characteristics,functional characteristics and morphological symbols of the bronze wares of the Han Dynasty were analyzed.The bronze wares of the Han Dynasty were sorted and classified to form the bronze ware of the Han Dynasty.The semiotic interpretation model and further analysis of the typical representative bronze lamps of the bronze wares of the Han Dynasty.Then,from the aspects of abstract extraction and structural refinement,the morphological symbol extraction of the bronze ware of the Han Dynasty was carried out,and the re-design system of the semiotics of the bronze ware in the Han Dynasty was established.The design principles and design methods for the redesign of bronze wares in the Han Dynasty were proposed.Finally,the opportunity of redesigning the bronze lamps in the Han Dynasty was discussed.The coding subject and the code carrier were determined.The redesigning practice verified the feasibility of redesigning the bronzes in the Han Dynasty under semiotics.The research results of the thesis provide a new reference for the development of the subsequent Cultural and creative products.This article contains 58 pictures,8 tables,and59 references. |
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