Packaging Design Under The Fusion Of Visual Elements Of Regional Culture

For 5000 years,the Yellow River and the Yangtze River valley have become the first birthplaces of culture.People have developed vigorously under the gestation of the region,forming different elements and customs of regional cultural design,and forging a splendid Chinese culture.The history of packaging design is closely related to all aspects of the rise of human culture.Different beliefs and customs,different landscapes and landscapes will produce different design ideas for the packaging design of local products.The "regional cultural visual elements" in packaging design refers to the use of regional representative colors,graphics,fonts in packaging design.Through these elements in packaging design to express the theme of commodities,efforts to create a unique brand of regional culture.This paper mainly discusses the influence of Jiao culture in Qilu earth culture on the packaging design of Donga glue.The corporate culture is recognized and recognized by people in the commodity,and the external embodiment of the commodity sale lies in the design of the packaging.The packaging seems to be only the container carrying the commodity,but it is the external image of a region and even a country.In the writing of the article,firstly,the regional culture and design elements are classified and defined,and the influence of the regional attribute and cultural characteristics on the packaging of glue is analyzed,and the present situation and influence of the design of the packaging of glue in modern times are enumerated,and the influence of regional attribute and cultural characteristics on the packaging of glue is analyzed.This paper analyzes the effect of packaging design on improving brand identification based on the fusion of regional elements.The function of degree,through the comparison of color,text,graphics and other visual images in the packaging design of East A-A glue and Fu-brand A-glue packaging,makes a reasonable evaluation and appropriate correction;According to the characteristics of Qilu culture,this paper makes a detailed analysis of the packaging of Donga glue,and carries on the orientation and innovative design of the new concept of packaging on the basis of carrying forward the culture of ah glue.Finally,the development and continuation of the visual elements containing regional culture in the visual design of packaging with local characteristics are analyzed.