Design And Research On The Brand Strategies Of Eco Agricultural Products Agricultural Region Packing

Along with the rhythm of the city life gradually, most city workers choose to travel to the countryside for leisure vacation in their spare time.Ease the pressure on work by walking on a country path, breathing fresh air or fishing. The tourists come to will produce consumption,consumption will drive the development of the economy, and thus with the increase of the number of tourists and make the rapid development of rural economy. In recent years, the Zhuzhou government strongly supports the development of ecological tourism agriculture in Zhuzhou"Xian Yu Ling" area. "Xian Yu Ling" in Zhuzhou is an important one of the ecological tourism, fresh air, beautiful environment, pleasant leisure and living. In order to promote this area, attract tourists coming and increase the added value of agricultural products, in support of the Management Committee of the "Moonlight", "Xianyu ridge area of brand building and agricultural products packaging design.Using the concept of pastoral culture design concept and playful music philosophy and bionic design concept, the endemic area eco cultural elements are added according to the regional characteristics. The farmer’s toil, the magnificent lotus pond and the Pond Moonlight beauty into the promotion of the brand design. Packaging design in emotional regression and childhood interest is the focus of design, through theinteractive design of packaging drive between packaging and exchange of experience; function to facilitate the overall package structure design for the main direction of thinking. The package design includes logo design,packaging structure design, pattern design, label design. Throughout the design, bionic design always runs through it. Will also be the late shelf design, poster design, album design, etc.Through the design promotion of the "Moonlight" project.