A Study On The Cultural Construction Of Gongzhuling Xinsheng Thermoelectric Limited Corporation

Corporate culture is the intangible asset of an enterprise and also an important embodiment of its soft power.So,it assets of modern enterprises,and constitutes the core competitiveness of a enterprise with the hard power as money technology and the human resources.With the continuous improvement of the market economic system,the competition between enterprises has gradually shifted from the economic level to the cultural field.The enterprise culture plays a great role in enhancing the cohesion,innovation and competitiveness of an enterprise,as well as in improving the ideological and moral level and professional knowledge skills of employees,which has gradually attracted the attention of domestic enterprise managers.To some extent,it can be said that enterprise culture is the soul of the enterprise,and it guides forward direction of a company.In particular,the research on enterprise culture construction in China started later than that in foreign countries,and the understanding of enterprise culture construction is relatively one-sided.Therefore,in the process of enterprise operation,various drawbacks are revealed.Gongzhuling Xinsheng thermoeletric limited corporation is a production enterprise combined power generation and heat supply.In the development process,it also faces problems such as lack of cohesion and weak core competitiveness caused by construction problem of enterprise culture.Taking Gongzhuling Xinsheng thermoeletric limited corporation as the research object,using methods as literature investigation and questionnaire survey,combined with the reality of enterprise culture development,analysising comprehensively of the present situation of the enterprise culture,the article points out the main problems of the enterprise culture development,and according to the actual situation of enterprises,puts forward the plan and safeguard measures to optimize the construction of enterprise culture,so as to achieve the goal of strengthening enterprise cohesion and promoting enterprise development,meanwhile,the research has important guiding significance and practical significance for enterprises related to thermal power and electric power to constantly improve and strengthen cultural construction,and to promote substantial development of Chinese enterprises and perfect market mechanism.