Research On The Development Strategy Of Beijing S General Aviation Co.,LTD

As the growing demand for the domestic aviation market,aviation facilities,the perfect and the national policy vigorously support,general aviation in China is facing a larger development space,the abundant social capital is widely attract the general aviation industry,a large number of new general aviation company was founded in succession,general aviation enterprise quantity and scale in the overall upward trend.However,general aviation industry is still in the initial stage of development and faces many development problems.Therefore,the research on the development strategy of general aviation enterprises in China has certain theoretical and practical significance.This paper takes Beijing S general aviation co.,ltd.as a specific research object,expounds its strategic development status,analyzes and reveals its strategic development problems,such as high dependence on specific customers,single business model,low operating efficiency of existing models,high operating costs and weak profit growth.Based on the current foreign and domestic research on the development of general aviation enterprises,and strategic management theory as a foundation for theoretical research,by using the main PEST,porter five model and SWOT strategic analysis tools for Beijing S general aviation company,an external macro environment and internal environment analysis effectively.In this paper,draw the conclusion:with the rapid development of economy in our country,the development of emerging industry,tourism significantly increased,consumer groups gradually expanded,and the strong support of national policy,general aviation industry in China market has great development space,Beijing S general aviation company faced huge strategic opportunities for development.Based on the analysis of the internal and external environment,this paper concludes that the diversified development strategy is a scientific and reasonable choice for Beijing S general aviation company,which has a high degree of matching with its long-term development strategic goals.Aimed at the problems facing the current strategy development,this paper suggested that the company diversified development strategy in the implementation process,can be taken to build a new and second-hand aircraft trading center,to develop the downstream output hardware and services,broaden the navigation characteristic business,build navigation enterprise operating sharing alliance,strengthen the development of general aviation personnel training and so on diversification strategy and concrete implementation steps.In order to further ensure the smooth implementation of the company's diversified development strategy,it is suggested to optimize the company's organizational structure,improve human resources guarantee,strengthen the construction of corporate culture and strengthen financial guarantee and other safeguard measures to promote the effective implementation of the company's diversified development strategy and ultimately achieve the long-term development strategic goal.