Research On The Color Design Of Commercial Space From The Perspective Of Culture Creativity

With the advent of experience economy and the impact of e-commerce,the traditional commercial space can not meet the growing spiritual needs of people.Emphasis on food and clothing consumption has gradually changed to focus on spiritual consumption mode,the experiential consumption has emerged,and the experiential business space has become one of the development trends.People’s demand for experiential commercial space environment is constantly increasing.Color is an important design element to build the atmosphere and taste of experiential commercial space environment.Its status and role have been widely promoted.Therefore,people pay more and more attention to it.The color has also been endowed with symbolic features and cultural connotations.The color has become one of the economic and efficient design means to improve the experiential commercial space environment.Designers give full consideration to functional planning and color matching of experiential commercial space,and also need to consider experiential theme positioning and corresponding color analysis of experiential commercial space.Good color environment can satisfy people’s personalized needs,bringing pleasant experience,people’s emotional recognition of experiential commercial space,prolong shopping time,achieve the purpose of enhancing the competitiveness of experiential commercial space and promoting consumption.Experiential commercial space is a frontier research in the color matching.Colour matching design is great significance in the process of constructing experiential commercial space.The research background of this paper is experiential economy.From the perspective of cultural creativity,the research object is the color matching design ofexperiential commercial space.Guided by the theory of color design,according to the mode of experiential commercial space and people’s spiritual and cultural needs,this paper analyses the color environment of experiential commercial space under the influence of experiential consumption,analyses the subject classification of experiential commercial space,the aesthetic principles of color design,and analyses the principles,methods and elements of experiential commercial space color design.This paper puts forward the design principles of experiential commercial space,and through on-the-spot investigation of the existing color environment of experiential commercial space,analyses the case color situation,consults a large number of literature galleries,and analyses the decorative color and the factors that produce the experiential commercial space.It simulates people’s consumption psychology and further explores the relationship between color environment and people’s psychological feelings.It is hoped that by comparing the relevant cases of color environment in modern experiential commercial space,the advantages and problems of color in experiential commercial space will be expounded,and the effective application of color matching design in experiential commercial space from the perspective of cultural creativity will be explored to meet the requirements of diversification and specialization of commercial space,as well as how to enhance space and people through color matching design.People’s interaction,improve the space to bring people experience,create more to meet people’s psychological needs of the experiential business space.It is expected to provide some reference value for the future experiential commercial space color matching research and related research.