Research On Planning And Construction Of Ya'an Rural Tourist Attractions In Ya'an

Under the background of experience economy,the development direction of rural tourism should start with enhancing tourists' sense of experience,providing tourists with in-depth physical and mental experience,and enriching their tourism experience.Based on this background,this paper explores the planning ideas,principles and Strategies of rural tourism landscape in the context of experience economy,so as to better help the development of rural tourism in China.The main conclusions of this paper are as follows:(1)After interpreting the key words of experiential economy and rural tourism and analyzing the relevant theories,the author divides the experience types of rural tourism into four types: recreational,recreational,educational and cognitive,folk life,and divides the experience levels of rural tourism into surface,middle and deep levels.On this basis,the rural tourism experience landscape types are divided into rural natural resources and human resources.(2)the general situation and basic types of rural development in Ya'an are analyzed and summarized.On this basis,the paper puts forward eight problems in the development of rural tourism in Ya'an,namely: imperfect infrastructure,low service quality;low comprehensive quality of employees;homogeneous tourism products,lack of characteristics;inadequate internal management,weak sense of service;lackof publicity;damage to the rural environment;resource utilization.The level is shallow,and the consciousness of resource protection is poor.(3)Through questionnaires and interviews with tourists in rural tourism in Ya'an,we can find some problems: the radiation range of rural tourism in Ya'an is narrow,and propaganda is insufficient;The experience of rural tourism in Ya'an is generally poor,and the experience level is weak.On this basis,the paper puts forward three suggestions for the construction of rural tourism scenic spots with tea culture theme,namely: constructing different levels and forms of experience activities such as tea tasting,tea making and tea picking;combining modern technology to create innovative tea culture landscape;defining the theme and creating rural atmosphere through tea fields,tea houses and tea houses.(4)Based on the previous research theory and questionnaire survey results,the rural tourism landscape planning and design of Xiaba Village,Duoying Town,Yucheng District,Ya'an City were carried out.The plan will plan the base as three horizontal,three vertical and three large areas.Detailed planning for each region was carried out.Moreover,experience planning is based on "eating,living,traveling,shopping and entertainment" in the planning.The aim is to create a strong rural tourism attraction.