The Application Of Experience Design In The Village Homestay Based On The Background Of Rural Tourism

Rural tourism is a window to display regional rural culture.The rapid development of economy has changed people’s life style and opinions.With the deterioration of environment and the increase of working pressure,people’s desire to return to the countryside becomes stronger.In recent years,the Chinese lodging industry is developing rapidly.The village homestay is a new concept,which combines the background of rural tourism and the humanistic environment in our country,providing people with a unique leisure accommodation and experience environment of rural area.In the era of experience economy,customers prefer to feel the unique experience of accommodation and rural life through participation.There are homogeneity and lack of cultural connotation and other phenomenons in agritainment and B&B,these phenomenons can not satisfy people’s increasing individualized demand.This requires that from the "experience" height,the village homestay makes a new promotion of the architectural environment,interior design,landscape construction and the experience designed with rural advantages to build a new form of rural tourism that combined with a collection of accommodation,leisure,humanities and other functions.Experience design integrates rural resources,and it is a platform to promote mutual communication between hosts,guests,natural environment and local industries.At the same time,the design more emphasis on the the effectiveness of fixed-point in the village homestay and the participation of the residents.Experience design combines with the local culture,giving the new connotation of the the village homestay,paying attention to people’s inner feelings and causing the public’s sympathy.Taking rural tourism as the background and the experience design of the village homestay as the theme,this paper first interprets the connotation in experience design of the village homestay through collecting a large number of related data.Secondly,we use the basic categories of experience design to distinguish different of the village homestay and carry out case studies to explain the importance of experience design in the development of of the village homestay.In addition,from the experience design techniques of of the village homestay,the spiritual care of the guests,the respect for the environment,and other aspects,the paper explores the application mode of experience design in the the village homestay based on the background of rural tourism.Finally,this model is applied to the practical project of Lujing,Hangzhou dragon village.At the same time,we can verify the importance and feasibility of experience design in the village homestay,in order to provide theoretical reference and design for the sustainable development of "the village homestay" for the future of rural tourism.