Study On Rural Ecotourism Development In Scenic Area

As a new form of tourism,rural ecotourism has attracted more and more attention.It takes the protection of the natural environment as its basic starting point,promotes the development of the rural tourism industry,and at the same time can arouse people's awareness of the protection of the ecological environment and promote the sustainable development of the tourism industry.Rural ecotourism is generally around the vicinity of Scenic Area,and the Scenic Area has always been an important tourism resource as a world cultural and natural heritage.With the renewal of people's tourism concepts and tourism methods,traditional landscape tourism in Scenic Area needs to be open and developed.The vigorous development of rural ecotourism provides a space for the extension of tourism products for the recreation and development of Scenic Area.The stable source market of Scenic Area also provides opportunities for the surrounding rural ecotourism.This article used literature review,data collection,theoretical and empirical methods,and drawed on domestic and foreign research results,combined tourism economic theory,ecological economic theory,market positioning theory,and sustainable development theory,to Scenic Area and rural areas.The linkage development of eco-tourism was analyzed,and the demand background and advantages of linkage development were described and applied to the development of eco-tourism in Pinglang Village.On the basis of analysing the resources and development of tourism in Dehang Scenic Area,the ecological tourism planning in Pinglang Village was taken as an example to analyze the problems,and the problems facing the development of eco-tourism in Pinglang Village were summarized,and proposed corresponding solutions,used linkage development model to complementary development with Dehang Scenic Area in the content and function.Studies have shown that the development of rural ecotourism based on Scenic Area as a resource requires strengthening the line connection with the Scenic Area on the basis of protecting the ecological environment,which is in accordance with the development concept of the Scenic Area in depth,complements development with the Scenic Area,and promotes together.Take advantage of the resources of the Scenic Area to develop its own characteristics.