Research On Diversified Development Strategy Of Dalian Power Generation Co.,Ltd.

The paper makes a comprehensive analysis to internal and external environments of National Power Investment Group Dalian Power Generation Co.,Ltd,applies strategic management and relevant theoretical knowledge to solve development strategy selection of Dalian Power Generation Co.,Ltd,it aims to contrast and analyze merits and demerits of Dalian Power Generation company according to the specific situation of practical production and operation of National Power Investment Group Dalian Power Generation Co.,Ltd through enterprise's development strategy and its relevant theories,and found out the strategy plan which is suitable for future development of Dalian Power Generation Co.,Ltd,so that to realize favorable development and break current development model for Dalian Power Generation company and step out of development dilemma.Meanwhile,it has a degree of referential value to development strategy selection of other power generation enterprises.Dalian Power Generation Co.ltd is a backbone power factory of national power investment group,the company is located in Gezhenbao street,Ganjingzi district,Dalian,where is adjacent to Dalian sports center and undertakes dual tasks of power generation and heat supply,the company is a basic energy source of urban northwestern construction and development and an important guarantee for improving livelihood and improving urban development quality.In nowadays,power market is increasingly saturated and coal price is rising,under such complex situation of increasingly serious to environmental protection,merit of generator set of Dalian Power Generation company is becoming small,external market's competition is turning white-hot.Under such realistic situation,the paper will adopt the research mind of theory and demonstration with internal and external environments of Dalian Power Generation company,the paper uses SWOT analysis method to analyze merits,demerits,chance and threatens of Dalian Power Generation company during the course of development,so that to propose strategic purpose and strategic content which are suitable for survival and development of Dalian Power Generation company,and ensure effective implementation of development strategy.The plan will be realized through three steps as short-term,middle term and long-term strategies.In order to make us free and making best use of the advantages and bypassing the disadvantages in following works,keep the leading position in the same industry continuously.