Research On The Development Strategy Of H Company

Since the reform and opening up,China's economy has continued to take off,and the demand for energy and electricity has also been growing at a high speed.It has greatly restricted the great step forward of China's economy.Therefore,from the 11 th five year plan to the 13 th five year plan,the state has focused on the development of clean energy industry.As the only stable high-power power generation mode in clean energy,nuclear power has been promoted to a strategic height by the state.In the wave of nuclear power development,H company seizes the opportunity to build the first commercial nuclear power plant in Northeast China,but it also faces a series of problems in the process of development.As a large-scale state-owned enterprise charged with northeast energy,how to seize the opportunity is a challenge for the company.This paper will analyze the macro environment of the company with PEST method and the competitive environment with wave force five force model from several key factors affecting the formulation of enterprise strategy;summarize the development status of domestic and foreign industries through literature review;as a member of H company,look up the internal information of the company and visit and investigate the managers at all levels of the enterprise,so as to analyze the advantages and disadvantages of the enterprise.Based on the above analysis results,the SWOT method is used to determine the company's future development strategy.Combined with the company's existing resources,practical strategic measures are formulated.Finally,the safeguard measures from the corporate culture,human resources,company system and organizational structure can be implemented.In this paper,H company is selected as the research object because its development stage and environment are very representative.I hope that through the analysis and formulation of H company's development strategy,the nuclear power enterprises to be newly built or to be built in the future can see their own future,learn lessons,take fewer detours,and even inspire the whole nuclear power industry.At the same time,we take this opportunity to apply the abstract models and analysis tools we learned in class to this study,deepen our understanding of the models and analysis tools,verify the theories we learned,and make up for the short board of knowledge.